Force Management and Knode.ai Partner to Drive Measurable Sales Behavior Change Through Personalized AI-Powered Coaching

New partnership integrates elite sales methodologies with automated behavioral tracking and personalized coaching to reduce revenue leaks.

[New York, NY] — February 2, 2026 — Force Management, the leader in elite sales strategy and execution, today announced a strategic partnership with Knode.ai, an AI-powered sales management platform. The collaboration aims to bridge the gap between sales training and consistent execution by providing leaders with quantitative insights into seller behaviors.

Research indicates that  sales training without proper reinforcement is lost within 12 weeks. By integrating Knode’s technology with Force Management’s proven methodologies, such as Command of the Message®, companies can now move beyond qualitative "spot-checking" of calls to a data-driven approach that ensures every seller executes like a top performer.

“AI provides an incredible opportunity to improve performance, but it requires a foundation of powerful selling methodology to drive true business outcomes,” said Dave Davies, Chief Operations Officer and Managing Partner at Force Management. “Knode allows our customers to quantitatively track adherence to the behaviors we teach, ensuring that elite sales execution becomes a core competency rather than just a concept”.

The partnership offers mutual customers several key benefits:

• Identification of Winning Sales Behaviors: Knode’s AI data platform analyzes sales call transcripts to surface the behaviors that drive deal success, informed by Force Management methodologies and the organization’s own selling patterns. This creates an initial behavioral benchmark.

• Quantitative Performance Tracking: Leaders can measure seller behaviors against these winning benchmarks across all recorded calls, providing an objective picture of seller performance.

• Actionable, Scalable Coaching: The platform delivers personalized, example-driven coaching on every call that targets the most impactful areas for improvement, along with coaching plans that hold sellers accountable for progress.

• Accelerated ROI: By driving the adoption of winning behaviors, the partnership improves quota attainment, shortens sales cycles, and reduces ramp time for new hires.

“Knode is built to help sales leaders unlock revenue by transforming seller behavior,” said Riccardo Pellegrini, CEO and Co-Founder of Knode.ai. “We are thrilled to pair our behavior-change technology with Force Management’s world-class expertise to ensure sellers receive hyper-targeted coaching that drives performance gains at scale.”

Through this partnership, Force Management’s methodologies and training can now be paired with Knode Diagnostics to help sales leaders identify and address performance gaps early and reinforce consistent coaching throughout the sales process. Powered by AI technology that assesses skill application and behaviors, the combined solution helps managers ensure sellers stay aligned with buyer's needs. 

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About Knode.ai

Knode helps sales teams close more deals by turning every seller into a top performer. Unlike generic tools, Knode’s data platform analyzes your team’s conversations to uncover the behaviors that drive performance, precisely measures every seller against them, and delivers data-driven coaching proven to stick. By focusing on what works in your business—not anecdotes or one-size-fits-all frameworks—Knode drives real, measurable improvement at scale. The result: more consistent execution, faster ramp times, higher win rates, and millions in incremental revenue.

Learn more at: knode.ai.

About Force Management

Force Management develops elite sales teams and tomorrow’s sales leaders. Our team of veteran sales leaders delivers cross-functional alignment and customized programs that enable companies to increase deal sizes, drive market recapitalizations, cut time-to-productivity in half, navigate challenging markets, and achieve higher valuations. Our proven methodologies are backed by our sales acceleration and eLearning platform, Ascender, which enables sales performance for organizational revenue teams, as well as small teams and individuals. We stake our strong reputation on measurable results and return on investment and are poised for growth alongside our customers across B2B markets like Cybersecurity, FinTech, Business Intelligence and Analytics, and DevOps. Learn more at  forcemanagement.com.