
Analyzing over 40,000+ calls for high growth teams
Why Your Current Tools Fall Short
The market is crowded with tools that promise sales improvement—from call recorders and CRMs to generic coaching platforms. But they all share a common flaw: they give you more data and more work, without providing a clear path to better performance. They primarily report what happened, but leave the hard work of driving behavior change to you.

We Focus on Behavior Change, Not Just Data Recording.
Other tools capture and analyze calls, but they primarily report what happened. Knode identifies the exact behaviors that drive success and ensures they are coached into your team’s routine.
We Define "Good" Using Your Data, We Don't Assume You Know.
Alternatives require you to configure what to measure using pre-determined frameworks or keyword trackers. Knode’s AI learns from your best reps to uncover what winning behaviors look like specifically for your business.
We Provide Objective, Transparent AI, Not Black-Box Scores.
Every AI-generated insight from Knode comes with timestamped evidence and a clear rationale. Other tools often provide a score or highlight without showing you exactly why, making it hard to trust or coach from.
Knode’s Behavior Change Engine
Knode is fundamentally different. Our entire platform is built to be a behavior change engine. Here’s what makes our approach unique:

(Swipe right to left to move the table 👉️)
A Specialized Platform for a Specific Problem
While many tools analyze sales calls, Knode is built for a different purpose. See how our specialized AI coaching platform compares to other categories of sales technology.
Product Feature
AI Discovers Winning Behaviors from Your Data
Primary Focus on Measurable Behavior Change
Transparent AI with Evidence & Rationale
Minimal Admin & Scorecard Setup
Real-Time, In-Meeting Prompts¹
Conversation Intelligence & Call Recorders
CRMs
Generic Sales Coaching Tools
ChatGPT & LLMs
Conversation Intelligence & Call Recorders
CRMs
Generic Sales Coaching Tools
ChatGPT & LLMs
Knode deliberately focuses on post-call analysis to build lasting skills without distracting sellers during live calls.¹
Knode is tool-agnostic and integrates with your existing call recorder (e.g., Gong, Zoom, etc.) to provide a deeper layer of coaching intelligence.²
Knode and Conversation Intelligence & Call Recorders
Tools like Gong and Attention are powerful for recording calls and providing analytics—they show you what happened. Knode shows you what to change to win the next deal. While they give you a library of calls, we give you a path to improvement, turning that raw data into a system for measurable behavior change.
Top performers excel, but you can’t replicate their success without objective data.
Top performers excel, but you can’t replicate their success without objective data.
Top performers excel, but you can’t replicate their success without objective data.


Knode and CRMs
Your CRM is the system of record for deals and accounts. It tracks outcomes, but it can't tell you why one deal closed and another stalled. Knode bridges that gap by analyzing the conversations that drive those outcomes, giving you the critical, revenue-driving behavioral insights your CRM is missing.
Top performers excel, but you can’t replicate their success without objective data.
Top performers excel, but you can’t replicate their success without objective data.
Top performers excel, but you can’t replicate their success without objective data.
Knode and Generic Sales Coaching Tools
Most coaching tools rely on one-size-fits-all frameworks or require managers to manually build and maintain scorecards. Knode’s AI learns what winning looks like from your own successful sales conversations, creating a coaching model that is 100% tailored to your business, your sellers, and your customers.
Top performers excel, but you can’t replicate their success without objective data.
Top performers excel, but you can’t replicate their success without objective data.
Top performers excel, but you can’t replicate their success without objective data.


Knode and ChatGPT & General LLMs
General AI tools can summarize a call transcript, but they lack the sales context to understand what truly drives success. Knode is a specialized AI, trained specifically on sales conversations and benchmarked against your team's performance outcomes. It doesn't just process language; it identifies the specific, revenue-driving behaviors that lead to wins.









