From Bottleneck to Breakthrough: How Homeaglow Boosted Sales by 25% and Slashed Coaching Time by 70% with Knode

Image via Homeaglow.

Homeaglow’s high-velocity sales organization needed a way to scale its coaching program to elevate the performance of its entire sales floor. They were struggling with a manual, time-intensive process that made it difficult to provide consistent, objective feedback.

By partnering with Knode, Homeaglow transformed its coaching—moving from subjective spot-checking of AirCall calls to a data-driven system that measurably improves seller performance at scale.

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The Challenge: A Coaching Bottleneck That Couldn't Scale

Before Knode, Homeaglow's coaching process was a significant operational bottleneck. Team Leads (TLs) were spending 2.5 to 5 hours per week manually reviewing a handful

of calls for each agent, capturing coaching notes in Google Forms. This self-described "hacky" system was not only inefficient but also highly subjective.

"It was really hard... what one TL would score a call could be different than how another TL scores a call, even though we tried to give them guidelines just due to the subjectivity of their opinion." - Clayton Collins, Director of Sales, Homeaglow

Coaching prowess varied by individual managers and perceived subjectivity by the sellers meant that the coaching feedback wouldn’t always have the intended effect. The process made it impossible to get a full picture of a seller's performance or to ensure that coaching was consistent across the team. The leadership team knew that to hit their primary goal of improving their connect-to-sales ratio (CSR), they needed a way to scale their coaching expertise without drowning their managers in call reviews.

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The Solution: Developing Winning Behaviors with Objective, AI-Driven Insights

Homeaglow chose Knode to provide the data needed to drive seller improvement and establish an objective and comprehensive coaching system. The "aha moment" came when they saw how Knode's platform moved them beyond simple, binary checklists.

"What I like most about Knode is it enables us to quantify the hardest element of sales development, which is the application of coaching... It essentially gave us a line of sight into a motion that is one of the most important in delivering overall performance, but was one of the hardest to quantify and track." - Clayton Collins, Director of Sales, Homeaglow

Knode's AI-powered platform provided layers of insight that were previously unavailable, analyzing whether a seller's discovery questions were congruent with the conversation and adequate relative to the customer's feedback. This removed the guesswork and subjectivity, allowing managers to have more targeted, effective coaching conversations based on objective data.

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The Results: Faster Coaching, Higher Performance, and a Scalable Model for Success

The impact of Knode's data-driven coaching was immediate and measurable.

25% Increase in Average Sales

In just a three-week period, one of the teams using Knode saw their average sales per agent jump from 5.5 to 6.9—a 25% lift, with "still a lot of upside to be realized."

70% Reduction in Call Review Time

What previously took managers over an hour per review was cut down to 20 minutes, freeing up valuable time to focus on targeted coaching instead of manual analysis.

A System for Scalable Excellence

Homeaglow now has a system to hold managers accountable for driving behavioral improvements and to quickly ramp up new TLs on what effective coaching looks like. By identifying and tracking the winning behaviors that truly impact their bottom line, they are turning B-reps into A-reps and building a foundation for repeatable success.

Want to learn how Knode can help your team leads coach for deals that close? Sign up for a demo today.